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Senior Product Designer with 8+ years shipping digital products. I focus on the hard problems: trust, scale, and the moments users can't afford to fail.
I skip the lazy answers and dig into the real boundaries of what can and needs to be done. I design for the messy parts, with room for craft along the way.
Sharp research, fast iteration, and interfaces that feel as good as they perform.
Conducting initiatives, interpreting data, defining action items that move the needle.
Understanding real constraints, not just surface answers.
Solving real-world problems with both logic and aesthetic consideration.
From lo-fi sketches to hi-fi prototypes, whatever validates fastest.
Polished, thoughtful interfaces where form and function are inseparable.
Establishing design language that scales across products and teams.
LLMs as copilots for synthesis, exploration and rapid prototyping. Building with AI-aware UX patterns and evaluating model outputs critically.
Premium product, anxious users, broken self-service. Cut support load and lifted satisfaction when trust matters most.
A mobile hub that cut front-desk friction and gave patients predictable self-serve access to care.
Four acquisition flows that turn a broader lead-maturity strategy into less financial uncertainty at scale.
Read case ↗Loyalty, services and a state-driven home, built for episodic visitors to a mall with millions of footfalls a year.
Would you like to view a variety of visuals without any context?
No? Alright then.
But if you change your mind...