I'm Fabiano, Senior Product Designer based in Porto, 🇵🇹

Companies I've worked with

Designing trust at the worst moment

Building premium products that scale: reducing support load, increasing satisfaction, and making value real when it matters.

Designing criteria before designing solutions

A case about shaping an open platform from day zero,
balancing speed, governance, and long-term scalability.

Turning hospital care into a trusted digital journey

Built a mobile hub that reduced front-desk friction and gave patients predictable, self-serve access to care.

Turning browsing into buying: An AI-Guided discovery journey for first-home shoppers

I led a data-driven discovery and proof of concept to personalize MRV’s “Conhecer” experience with AI, decision-support content, and self-serve tools.

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